Production photography has always mattered, it carries real weight, especially on social platforms. Producing content that looks cinematic and has depth, grit. Signals real intent, professionalism, and ambition, and tells your audience that you’re not just here to create a great audio experience but something visually impressive too.

This is something I handle during tours, capturing both onstage content as well as front of house shots too. Most of what I capture is designed to invoke a feeling, as if you were at the show… but just with the best seat in the house.

Tour portrait photography earns its place because it works everywhere. Social updates come first, but the same images drive tour posters, press use, and merch. I focus on bold, distinctive portraits that cut through. Working at speed on the road, I travel light but bring the right kit to deliver work that looks strong and holds up technically.

The big tour moments are the images you return to when the year wraps up. Long after the noise fades, these are the frames that last. They capture the show, the visuals, and the energy of the crowd in full detail.

Sold out big room shows and headline nights are the ones that matter most to your fans. These are the shows I give everything to, pushing until every image carries the atmosphere, the scale, and the energy of the night. These are the moments that end up on Billboards, merch and websites all over the world.